BLOG: Creating a Virtual Summit to Promote Stop Bullying Message

Creating a Virtual Summit to Promote Stop Bullying Message  Posted August 27, 2012 By Katie Gorscak Earlier this month, the Federal Partners in Bullying Prevention held its third annual summit on August 6-7th. The event drew a variety of participants, including government and non-profit leaders, as well as parents, researchers and students engaged in anti-bullying work. Since the Summit in Washington, DC wasn’t open to everyone interested in this important subject, we felt it was important to bring the event to homes, offices, and community centers across the country via our website and social media channels. So for the first time, we did a livestream of the two-day summit, and promoted this extensively through Twitter and Facebook.   During the summit, we launched several new initiatives on theStopBullying.gov website, including a rev-vamped kids section, a blog, and community training materials. We extensively used our Twitter  handle and Facebook  page to promote what was happening at the Summit, and to drive people to our website. In order to highlight the summit and the new materials, we created a hashtag for the event (#BullyingSummit) and created campaign URLs  for some of these specific initiatives. We saw great results in our efforts on Twitter including 1,143 new followers and 724 retweets between August 5th and 9th. Our campaign tagged URLs drew 819 visits to the site, a large portion of which went straight to our livestream. We actively engaged our Twitter and Facebook audiences by taking their questions for the panel through #BullyingSummit and tweeting throughout the summit. Read Full Post>>     You are subscribed to HHS Center for New Media Updates for U.S. Dept. of Health & Human Services. Visit the HHS Center for New Media. Preferences | Unsubscribe | Contact HHS Directories of HHS Accounts This email was sent to kostikblog@ukr.net using GovDelivery, on behalf of the U.S. Dept. of Health & Human Services · 200 Independence Avenue SW · Washington DC 20201 · 1-877-696-6775