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Weekly digest - May 6, 2013
news about the myriad messages about health care interventions flooding Americans
daily
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Medical Marketing Mayhem week
We didn't start out the week looking for a theme. It just fell in our lap.
Michelle Obama arms [http://r20.rs6.net/tn.jsp?e=001bXT87yfCjEmvu2v2oWG958_A9y4mcJJiYplYeE0YC6p0Nu6FKdaCv-9SDu5dISOriFUrAxtEjcjA-wh-sIIw3nvyI12ieOP5qgnsUP552zT1Y1_ufISvr2mbiUXprjonFWKQcIZeraLavsGFcv66CL-9sFp9u3o_PGbzeJWVZyfcJpmfQrdxAg3MRks5WR5p67NUNLhrc37OJyIRf-_1GQ==]
* The allure of "Michelle Obama Arms" and the hype of upper arm lift surgery [http://r20.rs6.net/tn.jsp?e=001bXT87yfCjEmvu2v2oWG958_A9y4mcJJiYplYeE0YC6p0Nu6FKdaCv-9SDu5dISOriFUrAxtEjcjA-wh-sIIw3nvyI12ieOP5qgnsUP552zT1Y1_ufISvr2mbiUXprjonFWKQcIZeraLavsGFcv66CL-9sFp9u3o_PGbzeJWVZyfcJpmfQrdxAg3MRks5WR5p67NUNLhrc37OJyIRf-_1GQ==].
* Novartis & Hooters...Hospitals live tweeting surgeries...marketing maneuvers to
manipulate journalists - a marketing roundup [http://r20.rs6.net/tn.jsp?e=001bXT87yfCjEmuua2rOR6PyBTDqQB7ryY66NhKKUYECZtGgmhoGUlJNyhpkcaj5v8tP6X-u6Uxl9uerbHc87KJwu5OE8Lir-8M-OHFJ4SkD8zbZdZJiwk6ICfoFf76oEmhv2TR4frCouICdPtI4_dJIYpiONlZeYYamMPEtyj4EALSyXFFpZukFA==]
Story by TheFix.com
* Knee replacement surgery isn't like peeling an apple as the ads suggest; some
things that the target audience of young prospective patients should consider [http://r20.rs6.net/tn.jsp?e=001bXT87yfCjEk_K4yRLmAyXJAhFRhshBvpU9J1CO9Sa0YbyMgpdMRipvUNCI-6bCqYiYU3t-Qa587A9VqvFuDGsWa6KGcL4LSOagiv2k0NDIZysQa4Pj8Q3bkVdU5SPzW3RwYaBuABUxSlrhJzSXgOSZnx4BUVZDkr7_WXu268zdm0LZzPd-X4d2qTJY8qeA5PHFo6HdziunhAHgNbUQVRvE4GA4Kl5a45]
* Robotic surgery provides a marketing marriage of medical centers and shopping
malls. But see my 15 caveat emptor links. [http://r20.rs6.net/tn.jsp?e=001bXT87yfCjEkCg5Os7-TDAGFuBRHmr2RG1o-EBlUiZG5MsA14Q-2LRtiAHKuP8clOJl3ItBiybupItjeLPq7w6qhHYbnLieHGMBt31MdSoA1-qwwk1iYbhj08p5D9duL41emGxlLbv5MG7gOS8LM5Y7T8ZvZIblqyz_DjrT7uCeFSiUF5tpJFe_fe2-BOZ9APKRoVU4iCoHcplB7oHEu6OTa3_ORPdZlbJPusVGcIrB3iUn_ek6HWkw==]
* At least 8 states go after drug companies for deceptive marketing. [http://r20.rs6.net/tn.jsp?e=001bXT87yfCjElBW6KgZwH-4w8QRPVlCq0s-G0YzrV8N1LhDJlb2BN6nA9oUF1D4SkouYQsIdPY9x4GT9_y7KrhOTyWd74ks20jhF9olKqjEXy9UDqSCMB5v7K3IN_Ti3V9_Y0rtA9AcOwxFaQMRa7NZpwrd2LTC_rAk9RTifYgnnZwCVCsw_nU69djTJKjxClDoK0kDuCu84fw-NfRrIAxsA==]
* After years of heavy marketing of the PSA blood test, is a change in the air with
the American Urological Association's new guidelines? [http://r20.rs6.net/tn.jsp?e=001bXT87yfCjEnS5ISU6N2Ix7TEMvutebCzp45esoiCTesVTsc_rDFfUh-aQ6LlxH3Gr3etRBAerd_ChTXaKQJxdSdhZputW2VRgeLXsJ-nI1BpNA2AhwVSQPXfEGWfr5Gfm0TA90BKzPmovx4AIlNqppe4ZuEoVHqNo6pc9VtY8JJY7_MbLH_oBbjFOdRQEXZIZim6B1m4xvtWg_uZyluCXx2VJmp0X752qTtrVczFmDT3BpKUYWowmg==]
*
And, from the Daily Beast, "Will This Pill Fix Your Sex Life? Inside big pharma's
campaign to hype - and treat - women's sexual dysfunction. [http://r20.rs6.net/tn.jsp?e=001bXT87yfCjEnC5C9zd5-XeEPcXsAkVz47-MJNjW4EbWRM0lvw8BLdCZegJhShzfLDtCdTjcg8mrFAwZctzHMSO5vBv0uchF1c2XtX9eJtQg3Bm_JT7NJvIrmGic6j4c7R_7D7gVyJNqR-5B1vYNQKnPCQq84ut8GTMn_wbk6e0xvbp4GWqgEJD3vlAI88nAV5k5_YImuuhBzD04dLub1Hyw==]"
----
In case you missed it, be sure to read this Sunday New York Times magazine piece
[http://r20.rs6.net/tn.jsp?e=001bXT87yfCjEkzDWyFYTS81nIgnSEXAMIq-mNDb4z-nU8gH5_ZF4H4mnIon0EQ_gAp58RSJy3hyGBxcQKl59CjciS5OzMfSJ0BlUwhkw5LqQPliclVGdlbJmZVqn7qqxW9e4taizOkysBA2C5TYlVqgsd9Jg5dQ0lowTiyzqgyujiWnGX8aBQLNV6M-eNzHZbWD3BDhkd7pURXpyaEIkrKMeot6fAtkXyhPwKtCYmT8Lbu2IC5xT8oJmbBCSZo26_zr3U-dcyMnl4TLxHsUjpaXg==].
NYT Sunday mag Feel Good War on Breast CA [http://r20.rs6.net/tn.jsp?e=001bXT87yfCjEkzDWyFYTS81nIgnSEXAMIq-mNDb4z-nU8gH5_ZF4H4mnIon0EQ_gAp58RSJy3hyGBxcQKl59CjciS5OzMfSJ0BlUwhkw5LqQPliclVGdlbJmZVqn7qqxW9e4taizOkysBA2C5TYlVqgsd9Jg5dQ0lowTiyzqgyujiWnGX8aBQLNV6M-eNzHZbWD3BDhkd7pURXpyaEIkrKMeot6fAtkXyhPwKtCYmT8Lbu2IC5xT8oJmbBCSZo26_zr3U-dcyMnl4TLxHsUjpaXg==]
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How well did these stories address our 10 criteria?
*
Implanted Device May Predict Epilepsy Seizures [http://r20.rs6.net/tn.jsp?e=001bXT87yfCjEnMw4GgzPypoUMmAVqJiP1U6nJECvP_0_2kNpCmlO-bGu57guXzUbq5K4sJSsOfGYTMg2mbGpoLlMOFaIJMYs51Ey0qw_rt8eGTsxB-BMBrNSm1V2rOwcwOJJKtmo1QY8-Ot66afMvC3a60rXpMr-kQ9xitxCoh8odPlNFi3hvkc7ZS7trju1nyhLhDfhLZd5pc9Xjt9w2N9dDy3sNXjrzA]
We appreciate how the story placed appropriate caveats up high in the first and
second sentences of the story, and followed that with cautious language from both
the author ("We just wanted to see if this is feasible...") and an independent
expert. Not a bad model for how to report on research looking at new devices in
small studies.
* Newly Discovered Hormone Could Yield New Treatment for Diabets [http://r20.rs6.net/tn.jsp?e=001bXT87yfCjEkHX32eQ5sHVZ9nGjyKQHItwk-96Nin4s9GyJHsRCUFzUL6zC-EnTQHEkg17dftlbJLOLjc4pMlyywy365u8TOfUuzCYt5yJnkc0jLIRaQ2wWqFwnsFcsehdqiG7NogranWOHEM2Hi6_NswXbWU4k7EZu8ERSkHO3jzfQQH4lYaJfQ6V36QkotclNqf8w4ZpBj8b7RXjpXTrg==]
If you skim too quickly, you'll miss that this "breakthrough" in type 2 diabetes
research came from a study of mice - not humans. The story may have overstated
the promise of bench research.
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AHCJ Philly 3 [http://r20.rs6.net/tn.jsp?e=001bXT87yfCjEmT11T-DlEn2us8_E6c0SjI9DMFL-Dj5wTLby0dsWqcDBhkA7EimJODVZgSUjaoaPNtp5MvsTERWDmtvy-DoxVFphHMHByrkqMYRmxMmo_2OnPj2jDufqxIBtgyO6DehPXBLHgFENGXerWokcNyItwyDbnAiRcMk5CEleF336HFLg==]
Gary Schwitzer
Publisher,
HealthNewsReview.org [http://r20.rs6.net/tn.jsp?e=001bXT87yfCjEm4LCsRzvembiYQdzW5eTJGjNN0WAUDpSyz6hGw3Cbx5cv_xCzuzcIf_RxmQnhduSBaC9qNO2UyMXzmM7yCXR3DdCMcIYQzIOydNocv7ngLdrVGfT9rACYP]
For 8 years, this group has been the sole
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New Foundation logo [http://r20.rs6.net/tn.jsp?e=001bXT87yfCjEmWfy8Uoy1VCrmS_mGGh6DnmFZr_qT4BnEDGykhDIRUuLFyOzUX4vn70LV4cQXUPdQQHHvkO6uwfOpBf3_kUq2kiMQImUE87-j_9Bz5AC4ZXLczk0e2e-8FUFr_NIipihA=]
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