FDA Launches First Its National Youth Tobacco Prevention Campaign

This Week in CTP - Updates from the Center for Tobacco Products Today, FDA announced the launch of its first national public education campaign to prevent youth tobacco use. “The Real Cost” campaign aims to reduce tobacco initiation rates among youth who are open to smoking and reduce the number of youth already experimenting with cigarettes that become regular users. Currently, more than 10 million youth in the United States fall into this category. The campaign, an unprecedented effort for the federal government, uses evidence-based best practices proven to reduce youth tobacco use. Visually compelling and personally relevant ads to educate youth about the harms of tobacco use will begin running nationwide on February 11. Don’t forget to register to watch the live webcast beginning today at 9:30 a.m. EST for a special preview of the campaign.   You are subscribed to FDA Tobacco Products Email Updates. Subscriber Services: Manage Preferences | Unsubscribe | Help with this service If you have questions, please email AskCTP@fda.hhs.gov or call 1-877-CTP-1373. Food and Drug Administration | 9200 Corporate Blvd.  | Rockville, MD 20850  | www.fda.gov/tobacco This email was sent to kostikblog@ukr.net using GovDelivery, on behalf of: U.S. Food & Drug Administration (FDA) · 10903 New Hampshire Ave · Silver Spring, MD 20993 · 800-439-1420