Want the latest insight on Oncology Marketing? Download this eBook from MM&M now!
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Welcome to “Oncology Marketing,” the latest e-book by MM&M Click here to download now! Cancer remains a major mortality threat. At the same time, with pipelines weighted toward oncology, reaching payers, physicians and patients requires strategic engagement. This MM&M e-book, “Oncology Marketing,” is designed to serve as a companion for those in the business of communicating cancer products to all three stakeholders. It’s packed with analysis, advice, insights and commentary to help navigate the terrain, including: - An oncology market overview, encompassing size and growth prospects, plus the top chemo and targeted oncology products by US sales
- What’s hot in the R&D environment, notably the immunotherapies that are changing the goal of care from delayed death to durable survival
- A guide to engaging the oncologist, with tips for staying a relevant part of HCPs’ information diet, even as they become increasingly restrictive
- Avenues to spark patient dialogue, master “patient-centricity,” and interact with patients and other members of their support circle online and off
- In-depth analysis of payer considerations, and the trend among purchasers toward cost containment and institutions toward treatment pathways
- Plus: Original commentary from market analysts and consultants, reimbursement and access experts, agency-based marketers and others
Again, click here to access now. I think you’ll find this e-book a fascinating read. We’ve endeavored to bring you the same authoritative, concise and relevant content you expect. And we’re preparing to bring you additional hot healthcare topics in this convenient format. Thanks, Marc Iskowitz
Executive Editor
Medical Marketing & Media | |
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