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Welcome to “The Agency-Client Relationship,” the first Leadership Exchange Uncut e-book from MM&M Click here to download now! As the industry continues to evolve, so must the agency-client relationship. How can pharma clients and their partners collaborate successfully in the face of mounting pressures? James Chase, MM&M’s Editor-In-Chief, chairs a candid discussion with six seasoned execs in “The Agency-Client Relationship,” our first Leadership Exchange Uncut e-book. Get the inside scoop on the challenges and opportunities of the agency-client relationship from these industry leaders from both sides of the divide: - Matt Brown, General Manager, ICC Lowe
- Zoe Dunn, Principal, Hale Advisors
- Shwen Gwee, Founder and Host, PharmFresh.TV (now at Digitas Health)
- Kristin Patton, Principal, KBP Associates, contracted to Zogenix
- Janie Rodriguez, Senior Manager, Primary Care, OAB marketing, Pfizer
- Martin Skelton, Managing Director, Global Healthcare, Interpublic Group
I think you’ll find this e-book a fascinating read. We’ve endeavored to bring you the same authoritative, concise and relevant content you expect. And we’re preparing to bring you additional hot healthcare topics in this convenient format. Thanks, Marc Iskowitz
Executive Editor
Medical Marketing & Media | |
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