What Health Communications Can Learn from Honey Boo Boo

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MM&M Weekly Digest is a weekly roundup of the week's big stories and notable developments in healthcare marketing, delivered every Friday. This Week's Big Stories What Health Communicators Can Learn From Honey Boo Boo By Deborah L. Shelton Rep access continues to shrink Shire, AbbVie join forces for $55B Gilead, Merck HCV marketing battle may be on horizon Court invalidates some healthcare subsidies Miss Idaho shows off diabetes pump Allergan touts reorg, plans to lay off 13% of workforce Next target for hep. C drugmakers: co-infections GSK second-quarter sales disappoint FDA to review Neupogen biosimilar Sales of Biogen MS pill pick up overseas House bill would speed approval once EU OKs same product BMS Q2 sales slip, Eliquis, Yervoy soar Payment database confounds doctors FDA approves a new painkiller Monday Moves—July 21, 2014 FDA generic division overhaul kicks in Gilead's idelalisib hat trick Pharma failures get second life Avastin pockets another Priority Review label

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