Digital Pharma East
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 |  | Dear Colleague,
As a MM&M reader, you know that keeping up-to-date on the newest practices, guidelines and innovations is paramount in developing successful marketing strategies. However, within the changing landscape of healthcare, that responsibility is starting to become a multi-department objective; extending way beyond the marketing department and involving many affiliated divisions. I wanted to take a moment to give you a snap shot of why the 8th Digital Pharma East provides a unique opportunity not only for the various levels of seniority in brand, product or digital marketing teams, but also Legal, MLR, Regulatory, IT, PR, Sales.
Isn’t it time everyone learns together to overcome the barriers at an early stage and eliminate bottlenecks?
More and more pharma are taking a global approach to their digital platforms, increasing the need to identify core competencies, skills and develop business models in line with evolving engagement tools and tactics. But what does this mean for the industry? More divisions than ever before are not only involved but become ‘stakeholders’ in working together to get innovative digital initiatives internally approved and into the market.
Below you will find a useful snapshot of the focused learning objectives in which your team members can benefit from attending. I believe this will prove that sending your team as a whole will drive improvements internally across divisions and drive business growth. For a full view of this year's agenda – download the brochure. |  | | | Oct 21 | Mobile Day | | | Addressing the future of branded mobile advertising on mobile devices, engagement, and SFE/CRM/CLM device agnostic content solutions | | Oct 22 | Main Conference Day 1 — Plenary | | | Setting the stage with the major challenges and innovations being seen from executive level down in cutting edge digital initiatives across the organization; being deployed by pharma/med device and other leading sectors. Drawing all divisions together under one roof | | Oct 23 | Main Conference Day 2 — Morning Tracks | | | Track A
True HCP | Track B
Patient Targeting
& Building
Customer Loyalty | Track C
MCM, Analytics & ROI Measurements | Track D
Digital Transformation & the Business Model | | | Understanding how healthcare transformation will impact the way pharma markets to its customers | Examining techniques in patient engagement, targeting and adherence to drive their continued loyalty in your brand as a customer | Creating the optimal channel mix and also the tools and frameworks with which to measure ROI that can be built into subsequent campaigns for continued success | While business demands and regulatory guidance for pharma evolves, so too must the pharma organization and all of the affiliated divisions. Optimize the process here | | Oct 23 | Main Conference Day 2 — Plenary Resumes | | | Addressing and concluding with further solutions and innovations being seen from executive level down in cutting edge digital initiatives across the organization; being deployed by pharma/med device and other leading sectors. Bringing all divisions back together | | Oct 24 | Social/Innovation Day | Partnering With Agencies Day | | | Pairing pharm/med device with social/innovation platforms to provide detailed insights into how these platforms can – and have been – successfully leveraged by pharma and how out of sector organizations are leading the way in consumer engagement | Develop best practices in agency selection process, collaboration with procurement, negotiating contracts and on-boarding your agency to meaningful performance metrics |
This is the largest, most expansive and dynamic event structure that we’ve ever developed – it’s also the largest life science marketing conference globally – and I hope that you and your teams are able to join us at the Loews Philadelphia Hotel on October 21-24, 2014. Reserve your team's seats now and be sure to mention Priority Code: C472MMM.
All the best,
Bryon Main
Co-Founder & CEO
ExL Pharma | | |  | | | Sponsored By: |  | For more information on the available sponsoring and exhibiting opportunities,
please contact Jayson Mercado at 212-400-6236 or jmercado@exlpharma.com. | | ExL Events 494 8th Avenue, 4th Floor, New York, NY 10001 • 1.212.400.6240 • info@exlpharma.com | | |
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