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Welcome to “Patient Access,” the latest e-book by MM&M Click here to download now! Consumers benefit from ACA rules on prescription drugs and the availability of generics, but specialty drug patients face the stark reality of higher costs and other obstacles. Indeed, patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book, “Patient Access.” It’s chock-full of analysis, insights and trends, including: - The state of patient access, surveying spend trends for both generic and specialty medicines and, from patients’ perspective, the biggest resource gaps
- A discussion on barriers to access, namely cost, tools PBMs use to hold the line, and to what extent the healthcare exchanges lower these hurdles
- Practical approaches by industry to leveraging data and answering questions that can facilitate adherence
- The intelligent, interconnected and innovative technologies promising to help patients with chronic conditions stay compliant
- How patient co-pay programs can help provide access, and the truth about co-pay coupons and drug costs
- Plus: Research from the IMS Institute for Healthcare Informatics, the Pharmacy Benefit Management Institute, Manhattan Research, Accenture, and many others
Again, click here to access now. I think you’ll find this e-book a fascinating read. We’ve endeavored to consistently bring you the authoritative, concise and relevant content you expect. And we’re preparing to bring you additional hot healthcare topics in this convenient format. Thanks, Marc Iskowitz
Editor-In-Chief
Medical Marketing & Media | |
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