JOIN US ON NOVEMBER 20 Healthcare marketing at its best captivates, educates and informs without distracting. In the first installment of "Content Marketing for Healthcare," we learned that simplicity sells by telling a compelling story to the patient, the HCP, the payer, or the clinical trial investigator. Part II assembles a program of experts to expound on the theme of trans-media storytelling, specifically a process for discovering the individual's personal healthcare journey, how to create multi-dimensional content in all channels where patients go for ongoing care, and measuring the impact and scaling up such efforts beyond the pilot stage. |
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