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meds, Just wanted to follow up quickly and make sure you received our previous email. Don’t miss out, check out this insightful FREE e-book from Medical Marketing & Media today! Sincerely, Marc Iskowitz
Executive Editor
Medical Marketing & Media
From: Marc Iskowitz <info@mail.mmm-online.com>
Date: Wed, Dec 3, 2014 at 3:02 PM
Subject: Welcome to "Oncology for Product Managers," the latest e-book by MM&M
To: kostikblog@ukr.net
Welcome to “Oncology for Product Managers,” the latest e-book by MM&M Click here to download now! This is an unprecedented era in oncology. New genomic techniques and molecular targeting are converging with emerging treatment approaches, like immunotherapy. Everyone wants in on the game, and drugmakers have been active, and flexible, in cutting deals, increasing the potential for cross-company collaboration. As treatment offerings evolve, so must promotion. Pharma commercial teams will need to stay up-to-date on the competition. This eBook offers marketers a guide to the landscape featuring trends, insights and advice, including: - Whether stratospheric sales projections for the category are realistic given the significant push-back seen in Europe to cancer drug pricing, and other macro trends
- How creative R&D collaborations are turning rivals into partners, and the pitfalls of such alliances
- What to watch out for when planning an oncology co-promote—advice which could come in handy as combination treatments become more common
- Why first-to-market status may not matter as much when launching products in the immunotherapy field as it does in other therapeutic segments
- An analysis of what’s happening overseas in terms of the heightened attention on the cost/benefit of drugs and the price resistance
- Plus: Original commentary from patients, analysts and consultants
I think you’ll find this e-book a fascinating read, so again, click here to access today. We’ve endeavored to bring you the same authoritative, concise and relevant content you expect. And we’re preparing to bring you additional hot healthcare topics in this convenient format. Thanks, Marc Iskowitz
Editor-In-Chief
MM&M | |
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