Hispanic Market
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 | Creating Culturally Competent Healthcare Communications
Why you need to check the Hispanic Market’s vitals As The Affordable Care Act continues to sign on Hispanic enrollees, the size of the Hispanic market and its purchasing power of more than a trillion dollars cannot be ignored. Though the Hispanic market has been long underserved, Healthcare companies and organizations have the opportunity -- and the responsibility -- to address this growing demographic. Companies need to do more than translate as there’s no one-size-fits-all approach to the diverse Hispanic community. This white paper by SALUTEAM takes a closer look at the Hispanic health market and how companies can forge stronger connections with fast-growing multicultural markets. | | | | | | | | | | |
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