Can health psychology boost Rx adherence? Read MM&M’s latest e-Book

A payer, provider, academic and pharma exec explore the "why" behind medicine taking; download now!

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meds,

Just thought I’d follow up quickly to make sure you received my previous email. Don’t miss out, be sure to check out this insightful FREE e-book from Medical Marketing & Media today!

Sincerely,
Marc Iskowitz 
Executive Editor 
Medical Marketing & Media

From: Marc Iskowitz [mailto:info@mail.mmm-online.com]
Sent: Tuesday, December 9, 2013 6:00 PM
To: kostikblog@ukr.net
Subject: 
Welcome to "Solving the Rx Adherence Puzzle," the latest e-Book from MM&M

MMM eBook

Welcome to “Solving the Rx Adherence Puzzle,” the latest Leadership Exchange Uncut e-book from MM&M

Click here to download now!

Many reasons have been suggested for medication non-adherence, and many solutions have been tried. Yet this remains a global health problem with myriad implications. Does a health psychology approach hold the key to treatment adherence?

Marc Iskowitz chairs a candid discussion with five seasoned experts in “Solving the Rx Adherence Puzzle,” our latest Leadership Exchange Uncut e-book. Industry stakeholders from the payer, provider, academic and pharma realms explore the “why” behind medicine taking:

  • Professor John Weinman, PhD, head of health psychology, Atlantis Healthcare; professor of psychology as applied to medicines, King’s College, London
  • Jeffrey Weinstein, MBA, executive director, CEO, Hunterdon HealthCare Partners
  • Craig Schilling, PharmD, VP, patient programs, Optum 
  • Rich Daly, managing partner, RavineRock Partners; former president, US diabetes, AstraZeneca
  • John Hosier, executive director, commercial operations, Eisai
I think you’ll find this e-book a fascinating read, so again, click here to access today. We’ve endeavored to bring you the same authoritative, concise and relevant content you expect. And we’re preparing to bring you additional hot healthcare topics in this convenient format.

Thanks,

Marc Iskowitz
Editor-In-Chief
MM&M

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