Join MM&M in NYC for the Transforming Healthcare Conference on April 30, 2015
Silo-busting. Innovating. Collaborating. It will take all of this, and more, for pharma to transform itself from a manufacturer of chemical or biologic cures to a provider of healthcare services that enable better health outcomes. What does "going beyond the pill" actually mean? We explore the organizational, technological and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell.
Through keynotes, panel discussions and interactive sessions, the following key topics will be discussed:
How to leverage emerging technology within a big enterprise, and turn it into a function that operates consistently and at scale
Harnessing health economics and outcomes research to prove the value of medicines
How government has been innovative in areas that classify as "beyond the pill" in ways pharma hasn't
Regulatory: is there a way to reconcile FDA approval times with medical device innovation?
A field guide to making a device-tech pairing
What is a business model and how do you sell it to industry?
"Intelligent Connections": Bridging the chasm between healthcare startups and pharma marketers
Panel: Inter-generational CEO summit: Leaders of established and new health-tech firms compare notes
For more information on conference sessions, speakers, and tickets visit www.mmm-online.com.
When Thursday, April 30, 2015
Where Convene 730 Third Ave, New York, NY, 10017
Costs Early Bird Rate: Individual: $695 Groups 2-5: $595 Groups 6+: $495
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