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Weekly digest - June 11, 2012
devoted to news about the myriad messages about health care interventions that flood
Americans daily
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Disease-mongering and medical marketing du jour
Several things caught our eye this week that touchMoneyball [http://r20.rs6.net/tn.jsp?e=001O3vi68Vg_7uvumQoK6ZkMxtxtcYrhlB2fxvThW-sSzH_WTibIvblrDVWER3tSQpn_68Mj52LgDBof7VMkMYEGjt3zMMtA_Sp-BYVFYovfrV2EU_uW7BWSudJX_bLsgjZhjhP04EwhV90UjS_TyFyM0DfCET6-k4ZSc813zbhyc667rziYQK3cFfus8eaeI_LYSpjr4-N7CGPTR9yQWkVNtx3BmGd4_kn]ed
on medical marketing and disease mongering themes.
* Ivan Oransky's TEDMED talk on lessons [http://r20.rs6.net/tn.jsp?e=001O3vi68Vg_7uvumQoK6ZkMxtxtcYrhlB2fxvThW-sSzH_WTibIvblrDVWER3tSQpn_68Mj52LgDBof7VMkMYEGjt3zMMtA_Sp-BYVFYovfrV2EU_uW7BWSudJX_bLsgjZhjhP04EwhV90UjS_TyFyM0DfCET6-k4ZSc813zbhyc667rziYQK3cFfus8eaeI_LYSpjr4-N7CGPTR9yQWkVNtx3BmGd4_kn]
from [http://r20.rs6.net/tn.jsp?e=001O3vi68Vg_7uvumQoK6ZkMxtxtcYrhlB2fxvThW-sSzH_WTibIvblrDVWER3tSQpn_68Mj52LgDBof7VMkMYEGjt3zMMtA_Sp-BYVFYovfrV2EU_uW7BWSudJX_bLsgjZhjhP04EwhV90UjS_TyFyM0DfCET6-k4ZSc813zbhyc667rziYQK3cFfus8eaeI_LYSpjr4-N7CGPTR9yQWkVNtx3BmGd4_kn]Moneyball
- "don't swing at every pitch" - especially those about pre-disease states [http://r20.rs6.net/tn.jsp?e=001O3vi68Vg_7uvumQoK6ZkMxtxtcYrhlB2fxvThW-sSzH_WTibIvblrDVWER3tSQpn_68Mj52LgDBof7VMkMYEGjt3zMMtA_Sp-BYVFYovfrV2EU_uW7BWSudJX_bLsgjZhjhP04EwhV90UjS_TyFyM0DfCET6-k4ZSc813zbhyc667rziYQK3cFfus8eaeI_LYSpjr4-N7CGPTR9yQWkVNtx3BmGd4_kn].
* The Medical Journal of Australia featured two articles on disease-mongering of
low testosterone - and the marketing spin-offs. [http://r20.rs6.net/tn.jsp?e=001O3vi68Vg_7sNkXI9uFCrkep8K-Ft2YYVMkpTFCJa2HpXqYY434qnRWvhKHz4colgDIHmWlE8oKQ5YDRPOmuKfCEdHdFLG06aO2xxj9izkvi-EwtkNlaA0g7SXYHju15FEGviz_JDA0-7nNXpHMqAfRAgWLUHLn04fRcMGyar-nqiwxel7E_SIDWzg8mlyQTtlSzl7TBwepbwc8Nc0Olluwk5o2eMgh07]
* Is summertime kicking off a new wave of direct-to-consumer artificial knee joint
ads [http://r20.rs6.net/tn.jsp?e=001O3vi68Vg_7sgwYaeiW7ibqYMSJVfWdmCGnR3yM2LwPCxKyfIeLH3YKgESYW5EOU0do1AaXeb5bnczoWuIfVXBD3b1Erl8S-Y-SD6b6imHRHcwWnJQhYa_kzgjiZEOaKx0LOEKZZ6depACgQDwvH-_n76osL8eLAhfRJr7fZJGezBr5NiBQdypNXKLU9FRjtJAm7nvBZuMZyMxg60291j4pfjvAPMayik]?
Check out what Medicare already pays for artificial hip and knee joints.
Finally, see other medical marketing examples of the week: [http://r20.rs6.net/tn.jsp?e=001O3vi68Vg_7unZ0E0MT18e8wKxtweTdhziXU0dzlQWH1VDzAvml35LB_aCzhEOqxJ-6ODspO1KWhf90HU9VO2vFLarHYuMNSss_-iixkW9K6g3L9wlrXU3dC3Rnz893BtwtNhBYs8RDBk2xMWGaSIsLfjGcAOOLq2MKKq8S0EjlLg300yeUzCBnFA3YkJmT6y8sTpceojFimlEQVp5910iGFToxVKz41_WKZZtl8h46WChIbj8XkAS5Z2vfSmaPKHwqRVmnNVb1w=]
for "full body digital mapping scans" looking for skin cancer...and for robotic
hysterectomy [http://r20.rs6.net/tn.jsp?e=001O3vi68Vg_7unZ0E0MT18e8wKxtweTdhziXU0dzlQWH1VDzAvml35LB_aCzhEOqxJ-6ODspO1KWhf90HU9VO2vFLarHYuMNSss_-iixkW9K6g3L9wlrXU3dC3Rnz893BtwtNhBYs8RDBk2xMWGaSIsLfjGcAOOLq2MKKq8S0EjlLg300yeUzCBnFA3YkJmT6y8sTpceojFimlEQVp5910iGFToxVKz41_WKZZtl8h46WChIbj8XkAS5Z2vfSmaPKHwqRVmnNVb1w=].
Don't miss the addendum in this link about a major newspaper now turning some of
its health writing over to hospital PR people. And the video of the Seattle doc
showing off how his robot can fold and throw paper airplanes.
I was pleased to have the opportunity to share our work with the Institute of Medicine
Evidence Communication Innovation Collaboration [http://r20.rs6.net/tn.jsp?e=001O3vi68Vg_7ucy8BBY171hchJQ-OWBwgrCvrEsfjJ29vSZO8S8f-5X4kusoKjavpbMHBfyhPLYBGwJmF2pTYUj6Kvq85C5CT5wfxU86Z13hscXssm0PyFDtQSjii4EnxCmyS7z-RBkvMhuJ5ZQI64C10VkDel9zzdeOnbYZXYBgGijS3_18mQ3ZZHDc1m071KIzKpUEj--DuSvfWp8FPBV81qQCoX-LTqITt06NDwq_5RZ0iHh-OyGrPn3Q1DQDJiWDarlf9qVmSFNU05QJxKE0zDxfT_xkxZ].
The group heard a draft report on what patients want versus what they get in their
engagement with health care. Stay tuned for news when this is published.
Noteworthy this week in Washington, Adriane Fugh-Berman's PharmedOut.org [http://r20.rs6.net/tn.jsp?e=001O3vi68Vg_7voN_TFtGGJ5zlc9WDHAb7sCE8L3nZsBUsQ8lgO-ZcNOAY6iesEyh0mHVWkLjscYaIIVkVz9UkuFe86QP_l-NcpL24RfjKFmyA4epsjo1M6EA==]
effort convenes its third annual conference.
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How well did these stories address our 10 criteria?
* New Epilepsy Tactic: Fight Inflammation [http://r20.rs6.net/tn.jsp?e=001O3vi68Vg_7uoKpLaJz7eAw2KkhQ0YyMtZP_y7fUO7OH4pNF781I69b8F8CCqU1FAixeeVBQAHvROwi7KlgcxuR76t79Kas5xEN3DzWj8gQILCulyQHDu_eNqV6vg3nO_vWtxfOAVjkvGNkBywuDaCC5epVVfaPstIxLO64yS0pGAMS8Oz9dh3bVDFAhRGLm-]The
story is dominated by the profile of a mom believing that her epileptic son benefits
from a "miracle intervention" of steroids.
* Blood Tests Might Help Guide Breast Cancer Care [http://r20.rs6.net/tn.jsp?e=001O3vi68Vg_7tPGh8DyeRoXPqCNkxV6zuUOMGg4AEa8-TarmcW3nlyQK2Pz0LBHGGeAY-06RXmR253POPOxdsN78ASG91N3bkPgTVSUvSo6SP-rF-9vQ8eH06H_97Ue--XKoDYaANQUWagiDB0qWhYAZu2vUIH3lE-w8_LQEFv-VmOhAP4dRfkGSsMzFGwmCmEx81rWTzceTk=]
Any story that begins with "a simple blood test" is going to get our skeptical
antenna up. Drawing the blood may be simple. Anything that happens next is not.
The American Society of Clinical Oncology meeting wrapped up in Chicago. We had
two blog posts about how sensational language used to describe the T-DM1 experimental
drug over a 96-hour news cycle wasn't very helpful for public understanding.
* "Miracle...breakthrough...magic bullet" news flooding from ASCO meeting [http://r20.rs6.net/tn.jsp?e=001O3vi68Vg_7vV2j-1j0gp3xYxZg2antm7iFesKmsDbl8gpQYHqXpqPd2XZ8pU6Ukj3zItMGOGM8HKHU3PQ14Ve1VFO-zUmUspX0hM7tTWqdO_Gx4P58lruF5l953zD12mNNJQ-HoafaD0fDPNtvzYPW1iOENxiO4GHqQ5PZYIGUDkkxXl9AlvLIbZXbbkkapH6zUon3hjLSFJ5VxqA_G3c-KFJ1vBh9Gs0eI9bwj7z_I=]
* Some reporting on the "smart bomb" bombed [http://r20.rs6.net/tn.jsp?e=001O3vi68Vg_7sx8ovdhULtP7NDD8DuoYwAf_fYKOtEf3wEs1Srdqa0XwQCi93GWSAXcy5BhD0vskO4u0rrYfFLa_aC0kzZ8qpFdv92quzDqvPU84iXK0Fyu5LnawM7v9auHdBYcGcoEB8xurQWD-TarTsu8k6QvA3FxZDZRdEXae8nd95RrWONQjP1ftjs1HEqxgFXj0vyHVc=]
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A tale of the Medical Arms Race
Kudos to Gregory Warner of Marketplace and colleagues for creating this video.
[http://r20.rs6.net/tn.jsp?e=001O3vi68Vg_7tuWMVmw2Rswafl-5cWpnHmYSFXeUInGZ6SuDC-IwpZ9K12kqrW1xJU779on-E6jg3Lju5g6BUIyxAdGwxDo3b3DWgyolulqE4r1l46VDjnXalXBcyw_u_jBDFdueFnl2FX9ZrVht6YjpDWDA5cUneNEGdK7aref_Y=]
I thought I'd posted this months ago, but apparently forgot. Never too late.
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AHCJ Philly 3 [http://r20.rs6.net/tn.jsp?e=001O3vi68Vg_7scZ85reoqWXz7LuAIgzUqQNvIZcmiZarsyLouyumtzV00na5vFfzUd55CPOYgypKfU-Uj1KdSGtNpsz2Qs5N33bKWpRGdO_w87cyjAAjy3UerYZfuMHIRo1KPzzXTh1SZFa2WC9tjgwGUAqqhH_2CNJL9KcagRFqpontbEnogJMA==]
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