Yesterday’s Picket is Today’s e-Protest: When Activism Hijacks Your Brand

Social Media Activism

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Millennial Mindset
Yesterday’s Picket Is Today’s e-Protest: When Activism Hijacks Your Brand




"How can you deny my child a life-saving drug!” “This food is toxic!” “My family is going bankrupt trying to afford your medicine."

A new level of modern day activism is occurring online in which any person, or network of people, with a smartphone or screen can quickly, cheaply and effortlessly confront a brand. Activists are engaging in sophisticated multiplatform campaigns, catching companies ill-prepared for the scale and speed of response needed. In this white paper, we outline road-tested methods of engagement that companies can apply to prevent and neutralize social media activism if it hits your feed.

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