Social Media Activism
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 | | Yesterday’s Picket Is Today’s e-Protest: When Activism Hijacks Your Brand "How can you deny my child a life-saving drug!” “This food is toxic!” “My family is going bankrupt trying to afford your medicine." A new level of modern day activism is occurring online in which any person, or network of people, with a smartphone or screen can quickly, cheaply and effortlessly confront a brand. Activists are engaging in sophisticated multiplatform campaigns, catching companies ill-prepared for the scale and speed of response needed. In this white paper, we outline road-tested methods of engagement that companies can apply to prevent and neutralize social media activism if it hits your feed. | | | | | Exclusive report from Chandler Chicco Companies |  | 450 West 15th Street, 7th Floor
New York, NY 10011
T: 212.229.8400
F: 212.229.8496 | | | |
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