The 1st Skill Sets Live of 2015, "Enhancing Multichannel Marketing". Join us on Thursday, March 12.
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MM&M SKILL SETS LIVE
Enhancing Multichannel Marketing
Messaging in Support of Pharma’s Paradigm Shift
Thursday, March 12
8:30 am - 1:00 pm
New York City
EARLY BIRD SPECIAL Overview:
Pharma brands' less-than-stellar engagement levels in the digital sphere indicate a need to align better with audiences. What do patients and HCPs want? Information and services to help manage their health, according to research. To seize this opportunity, pharma is slowly moving toward a new, broader paradigm in which it offers a more all-encompassing suite of value-based programs. Multichannel marketing, with the continual rise of digital merging with traditional channels, can facilitate this paradigm shift by providing the relevant interactions audiences crave in order to improve outcomes.
Topics to be covered include but are not limited to: - Creating compelling healthcare content that serves audiences and builds loyalty
- Regulatory guidance in conjunction with new media channels and how to integrate them into the marketing mix to drive better consumer experiences
- Shifting approaches and executions for marketing and building your brand through culture and structure
- Safe use of social media: are AEs a brand killer for pharma?
Key Takeaways: - How to partner with compliance officers to conduct state-of-the art marketing
- The importance of insight into customer needs and where they are in the path to purchase
- Practical use cases involving pharma brands
- The latest thinking in integrated marketing from experts in both the pharma and agency worlds
Early Bird Registration:
Individual Ticket $295
Group Ticket 2-5 $295
Group Ticket 6+ $295
CLICK HERE TO REGISTER
CLICK HERE FOR EVENT DETAILS SPONSORS
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